About

Your commercial right hand.

Hi, I’m Claudia — founder of Gocoul Consultancy. I help founder-led beauty, wellness, personal care and lifestyle brands become commercially stronger, retailer-ready and built for sustainable growth.

Whether you’re preparing for retail expansion, entering new markets or bringing more structure to a growing business, I work alongside founders as a strategic advisor, commercial partner and sounding board.

Claudia at Walgreens Boots Alliance
Claudia, founder of Gocoul Consultancy

My story

From journalism to
commercial leadership.

My career started in fashion, beauty and lifestyle journalism before moving into consultancy and commercial leadership roles within founder-led FMCG brands.

Over the years, I’ve helped launch, grow and scale brands across the UK, Europe and internationally — working with founders, retailers and buyers at every stage of the growth journey.

Building a great product is only half the battle. The brands that succeed combine strong products with strong commercial foundations, retailer relationships and a clear growth strategy.

Why Gocoul Consultancy exists

They kept coming back.

Throughout my career, founders would come to me for advice. A second opinion. A sounding board. A sense-check before an important decision. What I noticed was that they kept coming back — not because they needed introductions, but because they trusted my judgement.

Gocoul Consultancy was built to give founder-led brands the kind of strategic commercial support that helps them move from reactive growth to intentional, scalable growth. I treat every brand as if it were my own — because when my clients win, everyone wins.

What I believe

I

Growth should be intentional

Not all money is good money. The best growth is strategic, sustainable and aligned with the long-term vision.

II

Retail is about relationships

It’s not simply about getting listed. It’s trust, mutual value and relationships nurtured over time.

III

There is enough glitter to go around

Business needn’t be zero-sum. The best outcomes happen when founders, retailers, partners and customers all win.

IV

The way you do anything is the way you do everything

Small details matter. Professionalism, consistency and integrity should show in everything a business does.

Before Gocoul

  • Growth feels reactive
  • Opportunities feel overwhelming
  • The roadmap isn’t clear
  • The founder is carrying too much

After Gocoul

  • Clear priorities
  • Stronger commercial foundations
  • Greater confidence in decisions
  • A business ready for sustainable growth
Villa Maria — Women of Vision Awards 2026 Nominee

Villa Maria Women of Vision Awards 2026 — Nominee.

Start here

Every journey starts with the Retail Growth Assessment.

Take the Assessment

2 minutes · No calendar booking · Reviewed personally