Case Studies
Measurable transformation.
The focus is on results — retail outcomes, revenue impact and the commercial foundations that made them last.
Haircare · UK & Ireland · Retail expansion
REHAB.
Supporting the retail growth of one of the UK’s fastest-growing beauty brands — partnering with the founder and leadership team on strategic planning, retailer relationships and launch execution.
- ✦ Named the #1 fastest-growing beauty brand in the UK — #12 overall in the Sunday Times 100 (2026)
- ✦ Launches across multiple categories within Boots UK & Ireland
- ✦ A Beauty Spot activation secured with Selfridges
- ✦ Launches into Boots, Sainsbury’s, Selfridges and H Beauty
- ✦ Ongoing growth through additional listings, shelf space and SKU expansion
Sexual wellness · UK & Ireland · Market entry
plusOne
Driving UK retail entry for one of the United States’ leading sexual wellness brands — strategic retail support, market-entry planning and retailer relationship management.
- ✦ Executed launch into Boots UK
- ✦ Secured launch into Pharmacy2U
- ✦ Supported Amazon UK launch and marketplace growth strategy
- ✦ Led retailer forecasting, commercial planning and account strategy
- ✦ Built a long-term roadmap for UK & Ireland retail expansion
Oral care · UK, Ireland & International · Retail leadership
Spotlight Oral Care
Providing senior retail leadership for one of Ireland’s leading oral care brands — retailer relationships, commercial strategy and international growth across multiple markets.
- ✦ Managed strategic retail partnerships across the UK and Ireland
- ✦ Supported growth to the number one whitening brand in Boots Ireland
- ✦ Delivered sustained year-on-year growth across key accounts
- ✦ Strengthened relationships with major retail partners and distributors
- ✦ Supported commercial planning and international expansion initiatives
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