Case Studies
Measurable transformation.
The focus is on results — retail outcomes, revenue impact and the commercial foundations that made them last.
Haircare · UK & Ireland · Retail expansion
REHAB.
Supporting the retail growth of one of the UK’s fastest-growing beauty brands — partnering with the founder and leadership team on strategic planning, retailer relationships and launch execution.
- ✦ Named the #1 fastest-growing beauty brand in the UK — #12 overall in the Sunday Times 100 (2026)
- ✦ Launches across multiple categories within Boots UK & Ireland
- ✦ A Beauty Spot activation secured with Selfridges
- ✦ Launches into Boots, Sainsbury’s, Selfridges and H Beauty
- ✦ Ongoing growth through additional listings, shelf space and SKU expansion
Beauty · UK · Market entry
Glow For It
From viral to verified: a TikTok-native brand’s move into retail. Positioning, buyer strategy and range architecture that turn online momentum into national bricks-and-mortar listings.
- ✦ Translated TikTok momentum into a retail-ready proposition
- ✦ Positioning and range architecture for national listings
- ✦ Buyer strategy and pitch for bricks-and-mortar entry
- ✦ Guidance on commercial terms, pricing and positioning
Oral care · UK, Ireland & International · Retail leadership
Spotlight Oral Care
Providing senior retail leadership for one of Ireland’s leading oral care brands — retailer relationships, commercial strategy and international growth across multiple markets.
- ✦ Managed strategic retail partnerships across the UK and Ireland
- ✦ Supported growth to the number one whitening brand in Boots Ireland
- ✦ Delivered sustained year-on-year growth across key accounts
- ✦ Strengthened relationships with major retail partners and distributors
- ✦ Supported commercial planning and international expansion initiatives
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